Tap to unlock music,
merch, and moments.
TapPlay turns NFC-enabled merch into instant access — exclusive streams, artist profiles, and fan rewards.
The player that
pays artists directly.
Every stream on TapPlay flows directly to the artist — no middlemen, no opaque royalty splits. Lossless audio meets transparent monetization.
70%
To Artists
24-bit
Lossless
0.3s
NFC Tap
Featured Drops
See all
Live Session Vol.1
Lo Russell
Blue Hour
Mia Torres
Midnight Frequencies
DJ Nexus
Acoustic Dreams
River James
New on TapPlay
See all ›
Concrete Poetry
K. Maddox · Album
Afterglow
Iris Chen · Single
Pulse
Beat Collective · EP
Uprising
Neon Circuit · Album
Analog Heart
The Originals · Album
Exclusive Podcasts
Subscriber-only episodes & NFC unlocks.
Stories that unlock episode by episode.
Cinematic micro-series with seasonal pricing, NFC-linked bundles, and "Unlock Next Episode" mechanics that keep fans invested.
LA Fresh
LIVE
LA FRESH
Creative Control Hoodie
LA FRESH
Damn Damn Damn James Tee
LA FRESH
Fresh 2 Def Tee
LA FRESH
Fresh 2 Def Face Graphic Tee
LA FRESH
Fresh 2 Def Bucket Hat
LA FRESH
Creative Control Hoodie
LA FRESH
Damn Damn Damn James Tee
LA FRESH
Fresh 2 Def Tee
LA FRESH
Fresh 2 Def Face Graphic Tee
LA FRESH
Fresh 2 Def Bucket Hat
LA FRESH
LA Fresh Cap
LA FRESH
Fresh Baseball Hoodie Navy
LA FRESH
LA Fresh Shoe
LA FRESH
Los Angeles Fresh Laker Vibes
LA FRESH
LA Fresh Blue Hoodie
LA FRESH
Fresh Varsity Jacket
LA FRESH
LA Fresh Snapback
LA FRESH
Fresh Script Tee White
LA FRESH
LA Fresh Joggers
LA FRESH
Fresh Logo Crewneck
LA FRESH
LA Fresh Beanie
LA FRESH
Fresh Camo Shorts
LA FRESH
LA Fresh Wind Breaker
LA FRESH
Fresh Graphic Hoodie Black
LA FRESH
LA Fresh Limited Drop Tee
01
Shop
Browse LA Fresh NFC-enabled merch.
02
Ship
Product ships with embedded NFC chip.
03
Tap
Hold your phone to the NFC tag.
04
Unlock
Exclusive drops, AR and loyalty rewards.
Shows, Streams & NFC Unlocks.
Live events with NFC wristband unlocks, digital ticket integration via InstaPass, VIP tier gating, and post-event replay access.
Midnight Live LA
Kira Nova
DVRK World Stream
DVRX
Backstage: Making Echoes
Kira Nova
LA Warehouse Show
Las Phantasm
NFC Wristband Perks
Tap your wristband at venue to unlock exclusive fan experiences.
VIP Replay
Tap wristband post-show for exclusive full-set replay
Merch Unlock
Tap at venue for limited digital merch and bonus tracks
Artist Meet
NFC-verified backstage access and meet-and-greet
Ticket Integration Ready
Powered by InstaPass bridge — NFC-enabled entry, VIP tiers, digital ticket NFTs, and instant artist payouts.
NFC-powered products
for every touchpoint.
From smart cards to festival wristbands — every product becomes an interactive gateway to music, content, and exclusive experiences.
NFC-embedded business cards and artist cards. Tap to instantly share music, socials, and exclusive content.
How NFC Smart Products Work
01
Embed
We embed ultra-thin NFC chips into your merch, packaging, or promotional materials.
02
Program
Link each chip to custom content — music, videos, loyalty programs, or sales pages.
03
Activate
Fans tap with their phone. No app needed. Instant connection to your world.
Trending Artists
K. Maddox
Hip-Hop
2.4M followers
Mia Torres
R&B
1.8M followers
Lo Russell
Alternative
3.1M followers
River James
Indie Folk
890K followers
Beat Collective
Electronic
1.2M followers
Where superfans become legends.
Top supporters, fan leaderboards, and collectible badges —
retention happens where community thrives.
Early Adopter
1,000
holders
NFC Pioneer
2,400
holders
Drop Collector
890
holders
Event VIP
3,200
holders
Top Subscriber
5,600
holders
COMMUNITY PULSE
340K
Active Fans
$2.1M
Paid to Artists
89K
Badges Earned
Simple, transparent
pricing for creators.
No hidden fees. No long-term contracts. Artists keep 70% of every transaction — the highest split in the industry.
Starter
Get started with the essentials
- Up to 10 uploads
- Basic analytics
- NFC product page
- Community access
- Standard payouts
Pro
Everything you need to grow
- Unlimited uploads
- Advanced analytics
- Custom NFC products
- Priority support
- Instant payouts
- Event creation
- Merch storefront
- Fan subscriptions
Enterprise
For labels and large creators
- Everything in Pro
- Dedicated manager
- White-label NFC
- API access
- Custom integrations
- Bulk NFC orders
- Advanced reporting
All plans include the industry-leading 70/30 artist-first revenue split — you keep more of what you earn.
Built by creators,
for creators.
TapPlay was born from a simple frustration: artists pour everything into their craft, yet the platforms they rely on take the lion's share. We're changing that.
We believe the future of music is direct-to-fan — where every stream, every tap, every purchase connects you to the people who make the music you love. No gatekeepers. No opaque algorithms. Just transparent monetisation powered by NFC technology.
Transparent Splits
70% to artists, always
Global Platform
Available in 150+ countries
Fast Payouts
Earnings paid within 48 hours
All-in-One
Music, merch, events, NFC
2021
TapPlay Founded
Started with a vision to give artists direct control over their revenue streams.
2022
NFC Integration Launched
First-of-its-kind NFC-on-merch technology connecting physical merch to digital experiences.
2023
12,000+ Artists Onboarded
Passed the milestone of 12K artists earning directly on TapPlay's platform.
2024
$2.8M Paid to Artists
Surpassed $2.8 million in direct artist payouts with 70/30 splits.
2025
Global Launch
Expanded to 150+ countries with multi-currency support and localised NFC products.
The numbers speak
Trusted by artists and fans worldwide
120M+
Tracks Available
12K+
Active Artists
50M+
NFC Interactions
99.9%
Uptime
Your revenue engine
starts with one tap.
Subscriptions, NFC merch, drops, events, podcasts — all connected into one monetisation platform. 70% goes directly to artists.